Director of Marketing
Marketing & Communications
Durham, NC, USA · Remote
Posted on Thursday, December 2, 2021
Location: Remote or Durham, NC
As our Director of Marketing, you get the chance to shape how we go to market, from scratch. You'll be reporting directly to the founders.
You'll build the social posts, campaigns, landing pages, and inbound content that will tell the world about the new way to work.
The ideal candidate is an expert in marketing strategy who also can get their hands dirty in Adwords, writing copy, managing contractors, and analyzing data.
What you'll do
Collaborate with the founders to establish priorities, goals, and targets. Then develop strategic and tactical plans to deliver on those targets.
Help the founders get to product-market fit by systematically testing hypotheses around personas, use cases, and channels.
Listen to the founders, customers, and prospects to learn the personas and use cases that Wrangle serves.
Build persona-driven performance marketing campaigns, including ads, landing pages, and Wrangle templates.
Develop an inbound content-marketing strategy to drive awareness and leads through topics like Slack, business operations, no-code, and startups.
Manage contractors to help with the design, writing, and ad management where available.
Create dashboards and reports to track our funnel metrics and customer acquisition costs.
Who you are
5+ years of relevant work experience. Bonus: B2B, no-code, or product-led growth experience.
Clear understanding of the B2B marketing funnel and tactics, and channel-level optimization strategies to build engaging customer journeys with strong outcomes.
Hands-on expertise in AdWords, Facebook Ads, and other advertising platforms.
Deep understanding of SEO, including how to research keywords, develop content, and optimize the site and its pages for optimal ranking.
Collaborates with internal stakeholders as well as external agency partners.
Great written and verbal communication skills.
Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
Ability to balance creative thinking and analytical acumen.
Great at building strong rapport with partners across cross functional teams.
Experienced in martech tools such as Marketing Automation, CRM systems, ABM platforms, etc.
Experience setting strategy and managing cross-functional teams, but also a willingness to jump in personally to do the work.
Executive level communication and presentation skills.
What we offer