Manager, Business Marketing
Vungle
Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.
Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
Liftoff is looking for a Senior Marketing Manager based in London to develop and lead our global events strategy. In this role, you will bring innovative, high-quality experiences to life at trade shows, conferences, and co-marketing events. You’ll work closely with cross-functional teams to drive engagement and align marketing initiatives with sales and business objectives.
The ideal candidate is a creative, strategic, and data-driven leader with 6+ years of B2B marketing experience and a proven track record of success in event and partner marketing. This is a unique opportunity to shape Liftoff’s global event strategy, manage impactful partnerships, and lead a high-performing team that drives brand visibility and business growth.
Responsibilities:
- Develop and execute a global events strategy that aligns with regional revenue goals and meets unique market requirements.
- Lead the events team, setting clear priorities and creating high-quality, memorable experiences for prospects, customers, and partners.
- Drive creative and strategic execution at industry trade shows, conferences, co-marketing events, and customer-facing activations.
- Collaborate with cross-functional teams (sales, product marketing, brand, and regional teams) to align marketing efforts with business goals.
- Manage key vendor and partner relationships to ensure successful event execution and co-marketing programs.
- Track and optimize the impact of marketing campaigns, providing insights and recommendations to improve performance.
- Ensure seamless execution of events, managing budgeting, timelines, and external vendors to deliver high-impact results.
- Create compelling marketing collateral, from event splash pages to presentation decks and blog posts, in partnership with the content team.
- As needed, support global marketing campaigns including webinars, content, paid media, email, product marketing, and more.
Skills:
- Proven B2B marketing leadership: 6+ years of high-tech event marketing experience, ideally in the mobile app industry.
- Team leadership: 3+ years managing and developing high-performing teams.
- Partner marketing expertise: Demonstrated success in building strong relationships and managing co-marketing programs.
- Data-driven mindset: Strong analytical skills to measure and optimize campaign performance.
- Technical proficiency: Experience with marketing automation tools, CRM, event tools, and analytics platforms.
- Innovative and forward-thinking: Continuously seeking opportunities for improvement and growth.
- Excellent communication and collaboration skills, with the ability to work cross-functionally across departments and regions.
- Holistic marketing acumen: Strong understanding of how various marketing channels—digital, events, content, and partnerships—interconnect, enabling effective support and strategic alignment to achieve cohesive marketing objectives across global markets.
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Liftoff is committed to providing and maintaining a work environment where all employees and candidates are treated with dignity and respect and that is free of bias, prejudice, and harassment. Liftoff is further committed to providing an equal employment opportunity for all employees and candidates for employment free from discrimination and harassment on the basis of sex, gender (including sexual harassment, gender harassment, and harassment due to pregnancy, childbirth, breastfeeding, and related conditions), sexual orientation, gender identity, gender expression, gender nonconformity, race, creed, religion, color, national origin, ancestry (including association, affiliation, or participation with persons or activities related to national origin, English-proficiency or accent, or immigration status), physical or mental disability, medical condition(s), genetic information of an individual or family member of the individual, marital or domestic partner status, age, veteran or military status, family care status, requesting or taking pregnancy, parental or disability leave, requesting an accommodation, or any other characteristic protected by federal, state, or local law, regulation, or ordinance. All such discrimination and harassment is unlawful and will not be tolerated. Liftoff maintains a continued commitment to equal employment opportunity and expects the full cooperation of all personnel.
Liftoff's Compensation Strategy
Liftoff's compensation strategy includes competitive market rate along with equity and benefits and perks that will give our employees what they need to do their best work. In order to ensure teams are compensated fairly for the work performed, we map out specific levels and take into consideration the cost of labor within each location. Liftoff provides employees a total compensation package of competitive market salaries, equity, health and wellness stipends, medical benefits associated with your country of residence. The base compensation will vary based on location, experience as well as level.
Agency and Third Party Recruiter Notice:
Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.
