Creative Designer & Copywriter
Upland Localytics
Mission of the Role
Design, build, and write high-performing engagement campaign assets that power meaningful mobile app and digital customer experiences.
This role transforms campaign strategy into polished, technically sound executions across mobile app messaging (in-app, push, mobile web) within the Localytics platform. This is not a production-only role. You operate at the intersection of creative, code, and conversion, building experiences that are visually strong, technically clean, and performance-driven.
About Localytics
Our mission is to help brands build great customer experiences.
Localytics enables brands to understand their customers and engage them with timely, relevant experiences across mobile channels. Our platform combines deep customer insight with personalized messaging to help teams deliver smarter, more impactful engagement.
As part of our Services team, you will help bring customer strategies to life, ensuring every mobile app touchpoint reflects enterprise-grade quality and measurable impact.
Role Scope & Responsibilities
Creative Copywriting & UX Execution
- Designing customer-facing campaign assets for mobile app experiences (in-app messaging, push, rich push, mobile web)
- Translating campaign strategies into polished, on-brand creative
- Applying UX/UI best practices to optimize clarity, usability, and conversion within mobile environments
- Creating modular, reusable components to scale delivery
Technical Build & Quality
- Building assets using HTML, CSS, and working knowledge of JavaScript
- Translating designs into clean, responsive, cross-device compatible code
- Ensuring proper rendering across mobile devices, operating systems, and email clients
- Proactively identifying and resolving technical or rendering issues
- Incorporating accessibility and performance best practices
Messaging & Experimentation
- Writing concise, conversion-focused messaging aligned to enterprise brand standards
- Creating structured variations to support A/B testing and varying levels of sophisticated personalization
- Designing creative with experimentation and performance improvement in mind
Collaboration & Process
- Partnering with Customer Success and Professional Services to support launches and optimization
- Contributing templates and documentation to improve efficiency
- Using AI thoughtfully to accelerate production and iteration
- Maintaining strong QA discipline across all deliverables
Outcomes You Will Deliver
High-Quality Mobile Experiences
Deliver error-free, visually strong campaign assets that elevate mobile app engagement
Faster Launch Cycles
Enable efficient execution through reusable templates and repeatable patterns
Improved Campaign Performance
Strengthen results through persuasive creative, thoughtful UX, and test-ready variations
Increased Customer Confidence
Reinforce Localytics as a premium engagement partner through professional, on-brand work
Capabilities You Possess
- Strong HTML and CSS skills; working knowledge of JavaScript
- Experience designing and building for mobile experiences
- Understanding of responsive design, accessibility, and cross-device rendering
- Ability to write clear, compelling marketing copy across industries
- Strong instinct for clarity, hierarchy, and calls to action
- Familiarity with lifecycle marketing, segmentation, personalization, and A/B testing
- Organized, detail-oriented, and comfortable managing multiple concurrent projects
- Effective collaborator in a global, remote, cross-functional environment with enterprise client standards
Working Model
- Part-time, freelance engagement
- Project-based or retainer structure
