Social Media and Content Manager, Temporary Contract
Owlet Baby Care
Position Title: Social Media and Content Manager, Temporary Contract
Department: Marketing
Location: Remote - U.S.
Reports To: VP of Brand Marketing
Owlet is changing the world of parenting with meaningful products that truly make a difference for millions around the world by bringing joy, peace and sleep to the parenting journey. Owlet has helped more than a million parents keep their children safe. We are focused on helping parents take care of their little ones so we can keep every baby safe and healthy.
Job Overview:
We are seeking an energetic, strategic and detail-oriented social media manager to join our Brand Marketing team as a temporary contractor, reporting directly to the VP of Brand Marketing. The Social Media Manager role at Owlet plays a critical role on the Brand Marketing team in shaping how we communicate with new and existing customers on a daily basis. This position sets, implements and executes the strategy for Owlet’s social media presence. Key areas of responsibilities include: Social marketing strategy, content ideation and creation, social calendar building, publishing, community management and campaign planning to drive brand love, awareness, engagement to drive the Owlet business.
This is a temporary contract position, paid on an hourly basis, with an estimated duration of 6 months.
Primary Responsibilities:
- Set strategy and plan for Owlet’s presence across social platforms with a focus on brand love, engagement and business goals
- Bring a fresh perspective to Owlet’s social content- help us reach and build relationships with the newest generation of parents (TikTok is key here).
- Help Owlet win on TikTok- ideate on platform specific videos
- Build monthly and campaign social content calendars with a focus on Instagram and TikTok
- Publish social content across Owlet’s social platforms
- Monitor social trends across platforms- prioritizing TikTok to pitch new content ideas to drive business objectives and brand engagement
- Maintain and grow Owlet as a relevant brand on social media for new audiences (through content, emerging platforms, etc.)
- Build Owlet’s audience, word of mouth and engagement levels through on-brand, real-time community management
- Leverage social reporting tools to share regular reporting on key performance metrics
- Develop content to drive engagement and brand awareness, while aligning to the needs of the business
- Pitch and execute innovative content ideas for the brand holistically as well as campaigns and product launches
- Collaborate with team and provide support on brand content across blogs, emails, social and influencers
- Oversee content creator(s) or team to drive brand strategy and on-trend content
Qualifications:
- 2-5 years of experience in social marketing with an emphasis on TikTok and Instagram
- Bachelor’s degree in communication, marketing, or related field
- Deep knowledge of social platforms and current social and influencer trends
- Attention to detail and strong organizational skills
- Start-up mindset and mission-driven attitude- ability to find unique ways to get it done
- Experience in affiliate and influencer marketing is a plus!