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Senior Director, Product

Owlet Baby Care

Owlet Baby Care

Product, Sales & Business Development
Lehi, UT, USA · Remote
Posted on Friday, April 19, 2024

POSITION TITLE: Senior Director, Product

BUSINESS UNIT: Product Management

LOCATION: U.S. Remote or Lehi, Utah


Owlet is changing the world of parenting with meaningful products that truly make a difference for millions around the world by bringing joy, peace and sleep to the parenting journey. Owlet has helped more than a million parents keep their children safe. We are focused on helping parents take care of their little ones so we can keep every baby safe and healthy.

We are seeking a self-driven, collaborative and innovative Senior Director, Product to be a leader in the continued development and expansion of our incredible products, including a new initiative to launch a subscription service. This role will report to the Chief Technology Officer.


As the Sr. Director, Product you will be responsible for the following:

  • Lead Product Development for Owlet
    • Shape and execute on our product vision and strategy, collaborating closely with executives, engineering, design, quality, program management, sales, and marketing
    • Directing the efforts of product managers to document, and communicate new product development and product improvement projects with accompanying concepts, use cases, requirements, and project plans
    • Identify cross functional risks, issues, and problems and escalate as appropriate, proposing mitigation plans to overcome obstacles
  • Launch and Scale a Subscription Software Services Program
    • Define and drive the subscription services strategy and vision
    • Set and own the KPIs for subscription services including financial impact
    • Be the subject matter expert on subscription services
    • Pursue product and industry knowledge, identify trends and opportunities
    • Monitor product and business performance of the subscription program and proactively identify opportunities for improvement
  • Demonstrate passion and empathy for the customer, capture their voice and use it to shape the product experience and strategy
    • Start with the customer and work backwards
    • Be the subject matter expert on customer issues, pains, desires, how they think and behave
    • Understand and use qualitative and quantitative data to drive decisions
  • Own product deliverables
    • Gather and prioritize product features and clear and concise requirements
    • Be a product expert: how it works, critical components, how users really use it
    • Identify new opportunities and test their potential, measuring and reporting results
    • Understand how the business works, and what role the product plays


  • 10+ years of experience in product management at a technology company for a consumer-facing product, ideally in healthtech with hardware or IoT products
  • 3+ years experience hiring, mentoring, and leading a team of product managers and a track record as an amazing manager
  • Experience launching and growing a subscription based product for hardware or IoT devices
  • Strong executive level communication skills
  • Demonstrated ability to interact and lead others through influence
  • Self-driven and willingness to learn
  • Effective problem solving and analytical skills
  • Ability to balance competing priorities
  • Ability to work under pressure to meet deadlines
  • Open minded and positive attitude
  • Listen attentively, speak candidly and treat others respectfully
  • Demonstrate excellent oral and written communication skills

Owlet Baby Care, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.