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Senior Product Marketing Manager (Remote)

mParticle

mParticle

Marketing & Communications, Product
Remote
Posted on Friday, March 17, 2023

About mParticle:

mParticle

mParticle is a global, remote-first company that provides a real-time AI customer data platform. We help get the highest quality customer data to any system that marketers or product managers use – ultimately improving customer experiences. We work with big players and small, fueling the customer success of brands like NBCUniversal and Airbnb. We’re growing fast and offer smart, talented individuals an opportunity to be high impact players as we scale. We care deeply about culture and our people – and creating a place where you can do your best work and love doing it!

Recognized as one of Crain’s 100 Best Places to Work in New York City and one of Wealthfront Career Launching companies of 2021!

We are seeking an experienced Senior Principal Product Marketing Manager to drive the success of our product portfolio. In this role, you will be responsible for developing and executing marketing strategies that drive product adoption, revenue growth, and market share gains. You will develop competitive analysis and positioning that enable our GTM team to maximize effectiveness. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure successful product launches and ongoing marketing initiatives.

What you’ll be doing:

Develop global product marketing content, analysis, and go-to-market strategies for new and existing products.

  • Conduct market research and analysis to understand customer needs, competitive landscape, and industry trends.
  • Collaborate with cross-functional teams to ensure successful product launches and ongoing marketing initiatives.
  • Create and manage global marketing collateral, including product datasheets, case studies, and sales presentations.
  • Develop and maintain relationships with key industry influencers.
  • Analyze marketing performance metrics and adjust strategies as needed to optimize results.
  • Communicate product marketing plans and results to executive leadership and other stakeholders.
  • Act as a thought leader and subject matter expert in product marketing.
  • Drive innovation and continuous improvement in product marketing processes and methodologies.

What we’re looking for:

  • Bachelor's degree in marketing, business, or a related field; MBA preferred.
  • 10+ years of product marketing experience in the technology industry.
  • Strong strategic thinking and analytical skills.
  • Excellent written and verbal communication skills with technical aptitude to simplify and communicate technology products to non-technical customers.
  • Demonstrated ability to collaborate with cross-functional teams.
  • Experience developing and executing successful global product launches and marketing campaigns.
  • Ability to prioritize and manage multiple projects simultaneously.
  • Passion for technology and innovation.
  • Proven ability to act as a thought leader and subject matter expert in product marketing.
  • Comfortable working with the ambiguity and agility common in startups.

What’s in it for you:

  • 100% company paid health care plans (medical, dental, vision) for employees. 75% paid for dependents
  • Flexible work environment with unlimited vacation, 15 company holidays, and quarterly mental reboot days
  • Employer funded HRA/HSAs, Stock options, Wellness Programs, Learning and Development opportunities, paid maternity/parental leave, pet insurance and so much more!

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The US base salary range for this full-time position is $214,800.00 -$252,750.00 + equity & benefits.

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.