Engagement Lifecycle Manager
Hinge
The Team or Role
We’re looking for an Engagement Lifecycle Manager to own the operations and strategy for Tinder’s user-facing notification program. You will be working closely with other product teams to ensure their features are highlighted and communicated through our engagement channels (email, push notification, SMS, in-app) to help increase visibility and adoption. This position also plays a strategic role in ensuring that we support Tinder members throughout the various phases of their lifecycle while on Tinder. Being able to quickly AB test and iterate on campaigns as well as communicate those results and next steps to other teams are important skills needed to flourish with the engagement team.
You’ll be joining the Engagement team, which owns all user-facing notifications at Tinder. Our mission is to deliver the right message to the right user at the right time- driving real dating outcomes. We support a homegrown CRM platform, own lifecycle notification development, and oversee operations to send billions of notifications globally each quarter. Through advanced targeting and bold experimentation, we drive feature adoption, retention, and meaningful engagement. We move fast, learn constantly, and scale with purpose.
Where you’ll work:
This is a hybrid role and requires in-office collaboration three times per week from our Los Angeles office.
In this role you will:
Be the problem-solver first in line to help keep everything on track and drive the project from conception through execution, keeping all teams up to date on progress.
Be a crucial member to the team in ensuring campaigns are set up and deployed correctly to help to increase engagement and reduce churn.
Coordinate with internal partners (marketing / product managers / engineering) to ensure timely planning, creation, and deployment of all campaigns
Own day-to-day communication and project coordination with internal clients
Supervise Engagement dashboards and report findings with the team
Execute and report results of A/B and multivariate tests
Proactively find opportunities for process improvement and reducing execution complexity
Support product managers in managing expectations for project results, handling partner communications, and helping to implement an effective system of project management
We're looking for:
2+ years of engagement experience (preferably with list sizes 150,000+)
Eye for detail to ensure campaigns and projects are up to specifications and out on time
Proven understanding of the app space and able to collaborate with business, design, engineering and product management
Experience with enterprise level Engagement platform (Iterable, Braze, Customer.io)
Knowledge of CAN-SPAM, GDPR and opt- in and opt-out practices.
Excellent communication skills and ability to interface effectively with other departments
Solid understanding of JSON, HTML, and SQL
Ability to multitask, prioritize, and keep up with a large volume of tasks in a fast-paced environment
Passion for collaboration and working in a team environment
As a full-time employee, you’ll enjoy:
Flexible Vacation, 10 Sick Days
Time off to volunteer and charitable donations matched up to $15,000 annually
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents) and family forming benefits
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Free subscription to Tinder Gold
110000 - 115000 USD a year
The salary range for this position is $110,000 - 115,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, California. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
