Performance Marketing Manager (Tinder Japan)
Hinge
Marketing & Communications
Tokyo, Japan
Posted on Jul 14, 2025
Our Mission:
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™
We're looking for a Performance Marketing Manager to lead our user acquisition efforts and elevate brand perception for Tinder in Japan. This is a high-impact role for a strategic and hands-on marketer who thrives in a fast-paced, cross-cultural environment.
If you have experience growing global brands and a passion for data-driven marketing and emerging tech — we’d love to hear from you.
What You’ll Do
- Reporting to the Head of Japan, with a dotted-line report to the Regional Media lead, you will lead the online marketing strategy for Tinder in Japan, aligned with brand and global HQ guidelines.
- Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms.
- Update and maintain campaign performance dashboards for Japan in partnership with media agencies.
- Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort.
- Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts.
- Ensure accurate attribution setup through MMPs for app journeys.
- Support A/B testing on creatives, targeting, and landing flows; track test results and recommend improvements.
What We’re Looking For
- 5+ years’ experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgets
- Strong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIs
- Proven success managing multiple complex initiatives with strategic focus and operational excellence
- Hands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution tools
- Strong analytical skills with proficiency in Excel/Google Sheets
- Comfortable working with large datasets and presenting insights in a structured manner
- Strong understanding of full funnel metrics
- Ability to prioritize for maximum business impact in a high-velocity environment
- Exceptional interpersonal skills and a team-first mindset
- Fluent in both Japanese and English
