Team Lead Online Acquisition
Hinge
Paris, France
Posted on Feb 4, 2025
Meetic is the European leader in dating services operating across 21 countries. As the source of more than 8 million couples, Meetic works to create the best user experience whether online, mobile or at the many events organized every week across Europe.A company focusing on a human philosophy, supported by the strength of an international group, our teams develop products with a strong social impact.
In recent years, Meetic has placed people and sustainability at the center of its focus through concrete actions: such as a green IT approach (reduction of servers, web eco-design, zero plastic...), friendly work environment, emergency leaves, WFH policy, work-life balance etc…
Take a look at our page:https://www.meetic-europe.com/
Position Overview:
Meetic Group seeks a Team Lead Online acquisition to grow its user acquisition programs globally.
You thrive in a dynamic environment, feel invigorated by multi-tasking, strive to meet high standards, raise the bar on teams and on projects, and use your knowledge and expertise to make a huge impact across the organization. At the core, you are highly analytical and always use data to make decisions !
Responsibilities :
- Manage high-level global Growth acquisition roadmap and think big ideas
- Manage a team of 4 direct reports
- Lead team meetings and brainstorms, and be on top of channel trends, acting as a subject matter specialist
- Work with your team to develop Company’s user acquisition strategy in terms of scale, revenue growth and optimization
- Build out infrastructure (reporting, bid management, predictive conversion algorithms, A/B/C testing cadence, etc.) to drive best in class user acquisition
- Be an advocate for UA and be able to speak to our strategy
- Work with the Head of Display & Search, finance and product partners to define budgets and targets for paid search globally
- Report performance daily / weekly / monthly to the Head of Display & Search
- Share best practices in terms of bidding strategy, campaign structure etc to other channel managers
- Has the potential to grow out Online Acquisition
Qualifications :
- Education & Qualifications: University Degree in Mathematics, Economics, Advertising Engineering or something similar
- English and French is required
- Minimum 5 year’s work experience from working with direct consumer acquisition in related digital B2C business is needed, ideally in an online marketing agency
- Excellent numerical skills, ability to clean, analyse and present data to drive actionable insights
- Ability to work in a self-directed manner
- Excellent excel skills for campaign set-up, cost reporting & analysis (pivot tables & data representation – trend charts / tables…)
- Good knowledge of campaign tools – creative tools, landing page A/B testing, tracking software, bid-managers etc.
- Strong communications skills - for both internal and external stake holders
- Experience and knowledge of digital B2C business
- Extensive experience of metrics oriented reporting (KPIs + different conversion metric)
- Perfect knowledge of Tiktok ads manager, Google Ads, Meta business manager, Snapchat and Affiliation
What we offer:
Operate in an international and multicultural environment
A gorgeous working environment in the heart of Paris, spacious and modern office, rooftop, close to transport and amenities
Many quality moments of sharing: office activities, summer party, team buildings
Competitive package in line with the market
Enjoy work-life balance
Edenred lunch vouchers
Classpass gym discounts
Premium healthcare coverage with WTW
Use our products free of charge
Tech environment:
Learn through e-learning, conferences, Meetups and sharing sessions
Agile, collaborative, stimulating and dynamic work environment
Microservice architecture in constant evolution
Tech Culture: crafts, autonomy and knowledge sharing
Express your creativity by participating in our hackathons
Work for a product with a high societal impact
Hiring Process:
A first conversation with Fatima, Talent Acquisition (30/45 min zoom)
A meeting with Bastien, Director Online Marketing and Marco, Head of Online Marketing (60 min onsite)
An interview with Marion, VP Acquisition Europe and Mickael, Senior Director, People (60 min onsite)
On your initial days, the HR Team and your team will make sure you start under excellent conditions.
Practical information:
Contract start: As soon as you are ready!
Location: 53 Rue de Châteaudun, Paris 75009
Work From Home Policy: Hybrid, 2 days at the office per week required
Contract: CDI / Full Time
Meetic is an employer that respects equal opportunities and diversity. If you need to adapt your recruitment process, don't hesitate to mention this to the TAs during the recruitment screen.
