Director of Communications, UK and Nordics
Hinge
Marketing & Communications
London, UK
Posted on Oct 29, 2024
About Tinder
Tinder, the most popular dating app in the world, is searching for a Director of Communications to manage Northern Europe (the UK, Sweden, Norway and Denmark).
Since launching in 2012, Tinder® has revolutionised how people connect, with over 630 million downloads and 97 billion matches globally. Serving 50 million users across 190 countries and 45+ languages, Tinder continues to be the go-to app for making real connections. In 2024, we were proud to win four Effie Awards for our first-ever global brand campaign, It Starts with a Swipe™.
There’s never been a more exciting time to work at Tinder. We’re doing something meaningful—helping people find their people. And talking about people – Authenticity and Inclusion are hardwired here at Tinder. You’ll be proud of the experiences you help build for humans all over the world. We are on a course to redefine how young adults meet and connect today; if you want to be a part of that… keep reading.
The role
We’re on the hunt for a Director of Communications with expert knowledge of the UK media landscape. You’ll be an expert storyteller, knowing how to promote and protect the Tinder brand. You’ll be involved in all business areas, from company narratives to new feature launches, highjacking cool news agendas to creating your own ‘tentpole’ moments.
The ideal candidate is a self-motivated individual and all-round team player. They’ll live and breathe the UK media, understanding what’s hot and what’s…getting cool. They’ll have a rich experience in consumer-facing brands and have their finger on the pulse of the evolving media landscape and where Gen Z get their information. Experience with Nordic media and managing Internationally is a plus.
They’ll be helping to drive the strategy of one of Tinder’s most mature markets (the UK). Equally, they won’t be afraid to roll up their sleeves as they’ll be expected to directly handle media enquiries as well as agency management.
As a generalist role, this role encompasses brand reputation-driven strategy (consumer-focused comms), product communications (new features, innovation, and trust and safety), and corporate communications (crisis, reputation management, and executive positioning). If you're known for your practical (read: level-headed), willing-to-take-action approach, and creative brilliance, then this is the job you've been waiting for.
The Communications Director will report directly to the VP of Communications, EMEA, and operate from our London office in a hybrid work environment that requires in-office presence twice a week.
As the Director of Communications, your scope will include:
- Orchestrating and leading communications strategies for Northern Europe related to product and company narratives, as well as new product features and updates.
- Collaborating with our parent company, Match Group, to promote trust, safety, and inclusivity narratives.
- Partner with regional teams to create impactful global campaigns and brand narratives.
- Devising and implementing a crisp, concise, and creative executive communications strategy.
- Directly engaging with media, Influencers and external partners.
- A focus on editorial outlets social channels and content that works in this area.
- Crafting product-specific messaging and collaborating closely with product marketing, and safety teams.
- Budget management.
- Team management.
- Supervising agency resources and planning.
Key Qualifications:
While we understand that not every candidate will “tick all the boxes”, we believe our perfect match will resonate with our Tinder Values:
One Team, One Dream
You're a champion of simplicity, keeping communications clear and uncluttered while being resourceful enough to achieve significant results without the need for big budgets (to be clear, we still have significant budgets!).
Your optimism is infectious, and your ego never gets in the way of the big picture - you operate with humility.
You understand that communications as a profession is changing and want to be a part of that change. You’re ready to explore new ways of breaking the routine.
You bring 10+ years of experience in the communications field, either in a corporate or agency environment.
Spark Solutions
You've worked with partners and executives, helping to crystalize their vision and express their unique points of view.
You appreciate a nimble and flexible environment, where being a Director means you’re a leader in charge and can advance high-impact work quickly.
Own it
You're a whizz at consumer tech product communications, having successfully orchestrated numerous product feature launches with cross-functional teams.
You consider yourself a hands-on leader with a strong network of relationships with journalists across many verticals. You’re not afraid to pick up the phone on an incoming note from a reporter, good or bad.
Embrace our Differences
You understand this is more of a generalist role oscillating between product, corporate, and trust & safety. While your focus is on the North Europeam markets, you are comfortable working across multiple time zones.
Never Stop Learning
You possess the ability to devise and implement communications campaigns and can develop and expand capable of developing and expanding ambitious strategies.
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.
Learn more here: https://www.lifeattinder.com/dei
