Public Relations, Associate Manager
Hinge
Marketing & Communications
Los Angeles, CA, USA
Posted on Oct 10, 2024
Our Mission
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™"
Our Values
One Team, One Dream
We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own It
We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
Never Stop Learning
We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark Solutions
We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
Embrace Our Differences
We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
The Role:
We are seeking a Public Relations, Associate Manager with strong organizational skills, social media literacy, and a keen interest in current cultural trends. In this role, you will support the U.S. Communications team and collaborate with a seasoned group of professionals to shape and communicate Tinder’s story as a company, product, and brand. You will report to the Director of Communications for the U.S. Region, based in Los Angeles (West Hollywood).
Where you’ll work:
This is a hybrid role and requires in-office collaboration two days per week. This role is located in Los Angeles, California (West Hollywood).
In this role you will:
- Be a strategic PR and creative thinker with strong project, time, and relationship management skills.
- Build and maintain media contacts and relationships with top-tier consumer tech, fashion, and lifestyle media, delivering high-impact earned media placements.
- Demonstrate expertise in social media content creation and leverage your understanding of the evolving media landscape, especially in implementing social media PR strategies.
- Serve as the cross-functional project lead for the PR function, providing strategic communications counsel to internal partners and executing on strategies.
- Manage influencer relations for the U.S. Communications team, including liaising with talent management, interview preparation, in-person support, and relationship management.
- Lead media responses via the press inbox for the U.S. region, under the guidance of regional leadership.
- Collaborate with global PR teams on major product and brand initiatives, sharing best practices from U.S.-led campaigns.
- Act as a liaison with the PR agency of record, offering real-time feedback on strategies, earned media outreach, and reporting.
- Lead the creation of press materials and editorial content with support from the wider Americas Communications team.
- Act as the team's "Trend Spotter," identifying opportunities online to quickly react and leverage cross-functional resources to drive earned media moments.
You'll need:
- A minimum 3-4 years strong media relations, in-house lifestyle brand, PR agency, brand or marketing experience
- Understands PR is not just media relations and is creative, thoughtful, and innovative in finding new and exciting ways to reach our core demo (18-24).
- Incredibly literate in social media with a deep knowledge base on influencer culture and the youth-focused streamers.
- Must understand that a great idea can be both big and small but always requires insightful reasoning, demonstrating an understanding of the "why." Should also be comfortable with data and skilled in driving data-driven storytelling.
- Highly organized with strong communication skills to collaborate with different internal stakeholders.
- Passionate about youth culture, technology and media.
- Bachelor’s Degree in Journalism, Communications, Business, or a related field is preferred.
As a full-time employee, you’ll enjoy:
- Unlimited PTO (with no waiting period), 10 annual Wellness Days
- Time off to volunteer and charitable donations matched up to $15,000 annually
- Comprehensive health, vision, and dental coverage
- 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
- 100% paid parental leave (including for non-birthing parents) and family forming benefits
- Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
- Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
- Free subscription to Tinder Gold
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
