Sr. Director Acquisition
Hinge
Paris, France
Posted on Sunday, September 15, 2024
Meetic is the European leader in dating services operating across 21 countries. As the source of more than 8 million couples, Meetic works to create the best user experience whether online, mobile or at the many events organized every week across Europe.A company focusing on a human philosophy, supported by the strength of an international group, our teams develop products with a strong social impact.
In recent years, Meetic has placed people and sustainability at the center of its focus through concrete actions: such as a green IT approach (reduction of servers, web eco-design, zero plastic...), friendly work environment, emergency leaves, WFH policy, work-life balance etc…
Take a look at our page:https://www.meetic-europe.com/
Position Overview:
The Senior Director Acquisition will drive customer acquisition and growth across multiple channels, including offline media, digital marketing, SEO, ASO, trafficking, and technology. This role requires a strategic thinker with a deep understanding of both traditional and digital marketing landscapes, capable of integrating various channels to maximize ROI and drive business growth.
Key Responsibilities:
Strategic Leadership:
- Develop and execute comprehensive acquisition strategies across offline and online channels.
- Lead a team of marketing professionals, providing guidance and mentorship to achieve department goals.
- Collaborate with the executive team to align acquisition strategies with overall business objectives.
Offline Media:
- Oversee the planning and execution of offline media campaigns, including TV/Streaming, radio, print, and outdoor advertising.
- Manage relationships with media agencies and vendors to ensure effective campaign delivery and performance.
Digital Marketing:
- Develop and manage digital marketing strategies, including paid search, display advertising, social media, and email marketing.
- Utilize data-driven insights to optimize digital campaigns for maximum impact and efficiency.
- Manage relationships and JBP with key partners.
SEO & ASO:
- Lead SEO and ASO strategies to improve organic search rankings and app store visibility.
- Collaborate with content, product, and development teams to ensure best practices in SEO and ASO are implemented.
Trafficking and Technology:
- Oversee the implementation and management of ad trafficking systems and processes.
- Ensure the integration of advanced marketing technologies and tools to enhance campaign performance and measurement.
Performance Analysis:
- Monitor and analyze the performance of all acquisition channels, providing regular reports to the executive team.
- Use insights from performance data to refine and improve acquisition strategies continually.
Budget Management:
- Develop and manage the acquisition budget, ensuring efficient allocation of resources to maximize ROI.
- Track and report on budget performance, making adjustments as necessary to stay within financial targets.
Qualifications:
- Master degree in Marketing, Business Administration, or a related field
- 10+ years of experience in marketing and customer acquisition, with at least 5 years in a senior leadership role.
- Proven track record of developing and executing successful acquisition strategies across multiple channels in an international environment
- Strong knowledge of offline media, digital marketing, SEO, ASO, trafficking, and marketing technologies.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills in English and French
What we offer:
Operate in an international and multicultural environment
A gorgeous working environment in the heart of Paris, spacious and modern office, rooftop, close to transport and amenities
Many quality moments of sharing: office activities, summer party, team buildings
Competitive package in line with the market
Enjoy work-life balance
Edenred lunch vouchers
Classpass gym discounts
Premium healthcare coverage with WTW
Use our products free of charge
Tech environment:
Learn through e-learning, conferences, Meetups and sharing sessions
Agile, collaborative, stimulating and dynamic work environment
Microservice architecture in constant evolution
Tech Culture: crafts, autonomy and knowledge sharing
Express your creativity by participating in our hackathons
Work for a product with a high societal impact
Hiring Process:
A first conversation with Maxime, TA manager (30/45 min zoom)
A meeting with Marion, VP Acquisition Europe (60 min onsite)
An interview with Céline, Chief Marketing Officer and Mickael, Senior Director, People (60 min onsite)
A exchange with Matthieu, CEO Meetic Group (30 min onsite)
On your initial days, the HR Team and your team will make sure you start under excellent conditions.
Practical information:
Contract start: As soon as you are ready!
Location: 53 Rue de Châteaudun, Paris 75009
Work From Home Policy: Hybrid, between 2 and 3 days at the office per week required
Contract: CDI / Full Time
Meetic is an employer that respects equal opportunities and diversity. If you need to adapt your recruitment process, don't hesitate to mention this to the TAs during the recruitment screen.
