EU Associate, Creator Marketing
Hinge
Marketing & Communications
London, UK
Posted on Friday, August 30, 2024
Hinge is the dating app designed to be deleted
In today’s digital world, singles are so focused on sending likes and looking through profiles that they’re not actually building meaningful connections and finding relationships. Hinge is on a mission to change that by designing the most effective app experience. On Hinge, there are no rules, timers, or games. Instead, you’ll have unique conversations over the text, photos, and audio you’ve shared on your profile. And it’s resonating with daters. Currently we’re setting up a date every three seconds.
About the Role
Hinge is looking for an experienced EU Creator Marketing Associate to join our marketing team, reporting into the European Creator Marketing Manager. In this role, you will help support and scale a global, growing creator program.
We are looking for a creative and growth-oriented thinker at the cutting edge of digital innovation, with experience in global creator/influencer marketing. As an experienced creator marketer, you will play a critical role in defining our social presence through creator voices instead of organic social channels (we turned those off back in 2020!). You’ll do all of this with the goal of helping people go on great dates. That alone makes us all feel really good.
Responsibilities:
- Support a growing creator marketing program by overseeing always-on creator campaigns, including: agency communications, brief creation and presentation, campaign management, multi-market strategy alignment, quality assurance and measurement/reporting.
- Optimize creator campaigns for growth marketing objectives in EU territories by managing consistent content/usage rights pipelines and scaling post-production processes, in collaboration with the growth marketing team.
- Champion innovation by forming creative testing frameworks in collaboration with brand strategy and growth marketing partners.
- Leverage data-driven insights to form leading-edge social strategies that expand creator programs into non-traditional channels and platforms.
- Lead continuous improvement and iteration of global creator work by compiling learnings and implementing market-level guides and share outs for EU creator activity, rooted in cultural insights specific to each region.
- Act as a thought leader within the marketing team on all things creator marketing by keeping up to date with industry trends in the EU and presenting findings to the team.
What We’re Looking For:
- 2+ years in global creator marketing (or creator marketing across multiple EU markets). Experience in growth marketing and/or global brand strategy are a plus.
- A real passion for all things social media and Internet culture. You are at the cutting edge of all things digital, and have a finger on the pulse of Gen Z/youth culture, emerging digital platforms, and the creator/influencer landscape. So, naturally, you know your way around TikTok, Instagram, Discord, Twitch — to name a few.
- You have a proven track record of managing creator marketing campaigns and/or partnerships that bring brands into new, culturally relevant spaces.
- You are a strategic thinker who loves to make informed recommendations grounded in audience, competitive, and/or cultural insights. You can combine data with insights from a variety of sources and put them into context to tell a cohesive story.
- You’re highly collaborative at the core, but you thrive working autonomously across multiple projects at a time, all while keeping track of the details in each.
- You are detail-oriented and able to codify processes, ways of working, and can share out in simple, succinct presentations with the team.
- You are naturally curious about how things work, and proactively seek out white space opportunities to implement new processes and solutions that will drive real impact.
- Fluency in English is a must. Proficiency in Spanish, French, German and/or Italian are preferred; any other language is a plus.
Our Culture:
- Authenticity: Share your genuine thoughts and opinions directly.
- Courage: Invite and deeply consider challenges and criticism.
- Empathy: Be empathetic, communitarian and trustworthy.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@match.com.
Note: We will only respond to inquiries regarding accommodations and if you have any questions about your job application, please reach out to your Talent Acquisition Partner directly.
