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Sr. Manager, Marketing

Hinge

Hinge

Marketing & Communications
Tokyo, Japan
Posted on Monday, June 24, 2024
From the day you start, you will be working with a top-notch marketing team at Tinder. You’ll have an amazing opportunity to join a company with a global footprint while working with a small elite team that your impact can be recognized.
Japan is one of our most fascinating and one of the biggest growing markets, where Tinder has played a huge role in defining how young people meet in the modern world. We are looking for a Sr. Marketing Manager to help us grow our business and elevate our brand perception in Japan. If you have marketing experience with a global brand, and a passion for new technology, we’d love to hear from you.

Responsibilities:

  • Strategic Planning: Establish brand KPIs for Tinder Japan and develop integrated monthly/quarterly marketing strategies and campaigns aimed at achieving brand growth in terms of equity and user base expansion.
  • Campaign Development: Design and execute innovative marketing campaigns that enhance Tinder’s brand presence through various channels including brand campaigns, partnerships, media, cultural marketing, social media, PR activations, and marketing innovations.
  • Content Creation: Lead the development of compelling marketing materials, content, and messages that resonate with the target audience.
  • Market Activations: Oversee and collaborate with agencies and partners on in-market activations, managing daily marketing and business operations.
  • Cross-functional Collaboration: Work closely with internal stakeholders and team members across the globe to ensure cohesive marketing efforts.

Requirements:

  • Experience: Minimum 6 years in building and shaping leading consumer brands, preferably with experience in youth, culture, or digital-focused brands.
  • Marketing Expertise: Proven track record across all marketing disciplines with a full-funnel consumer experience.
  • Consumer Insights: Skilled in extracting and leveraging consumer insights to inform successful brand campaign strategies and executions.
  • Market Knowledge: Deep understanding of Japanese consumer behavior, media landscape, social trends, and culture, especially among Gen Z.
  • Entrepreneurial Mindset: Possess a start-up mentality, willing to take risks and explore new possibilities to drive projects and ideas.

Key Deliverables:

  • Growth Strategy: Develop and implement strategies to drive market growth, achieve targets, and maintain brand health for Tinder in Japan.
  • Marketing Efficiency: Ensure marketing efforts align with country goals and manage fiscal budgets effectively.
  • Initiative Execution: Oversee the execution of various marketing initiatives including localized CRM, PR, growth, brand, performance, and influencer marketing.
  • Cross-functional Collaboration: Partner with other cross-functional teams within Tinder (product/engineering, other regions, and other Match Group brands) to align on marketing strategies.
  • Consumer Insights: Provide a clear understanding of local consumer insights, product usage, cultural nuances, and user behavior.