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EMEA Associate Paid Media Manager

Hinge

Hinge

Marketing & Communications
Dublin, Ireland
Posted on Friday, June 21, 2024
Tinder brings people together. With tens of millions of users and a presence in every country on earth, our reach is expansive and rapidly growing. Tinder is looking for an EMEA Paid Media Manager to join our growing team.
We are looking for an experienced media professional, with a proven track record of delivering effective cross-channel media plans, to assist in the planning, delivery, optimisation and reporting of our paid campaigns in EMEA. This will cover both brand and performance objectives.
The ideal candidate will bring energy, enthusiasm, and a willingness to learn each day at work. We are looking for someone who is hungry to grow and develop into a valuable member of our EMEA team. We are not expecting the successful candidate to be perfect from day 1 but we are looking for an attitude and approach from them that aligns with our culture here at Tinder.
This role is based in Dublin, Ireland and will work alongside the EMEA Senior Paid Media Manager and country specific marketing teams, with a focus into the UK, Germany, France and Spain.

In this role you will:

  • Report into the EMEA Senior Paid Media Manager, but also work very closely with the global media and country marketing teams. Ensuring strong collaboration with each country’s marketing team will be critical for success in this role.
  • Contribute to setting a clear vision for paid media in EMEA and be responsible for delivering this vision along with the EMEA Senior Paid Media Manager.
  • Work closely with our inhouse teams, and our agency partners, to allocate budget optimally across campaigns, channels and objectives.
  • Contribute to optimising our ways of working & processes with internal and external teams.
  • Contribute to the constant evaluation & optimisation of this budget allocation to ensure we are spending as effectively as possible.
  • Advise internal marketing & external creative teams on best practice per media channel during the campaign iteration phase.
  • Craft media plans, across brand & user acquisition objectives, that will deliver positive shifts in brand perception & contribute to user growth across EMEA.
  • Apply deep knowledge of Martech + MMP ecosystem/integrations to drive efficiency and scale across the organization.
  • Build measurement frameworks across short, mid & long term KPIs for our media plans.
  • Regularly report on campaign performance and make optimisation decisions as a result of these reports, in the short and long term.
  • Have the opportunity to grow and develop, taking ownership of your work.
  • Be exposed to wider parts of marketing and other business functions.
  • Be close to the impact of paid media and be involved in the conversations about how your planning is contributing to the wider organisation’s strategy/objectives.
  • Provide analysis and insights to support campaign recap decks + performance share-outs for senior level executives. Be involved in presenting these in key stakeholder meetings such as the EMEA Monthly Marketing meeting and Global Monthly Marketing Overview (MMO).
  • Champion the role of paid media as part of the wider marketing strategy, highlighting its importance to achieving our wider marketing objectives in key stakeholder meetings such as the EMEA Monthly Marketing meeting and Global Monthly Marketing Overview (MMO).

We’re looking for:

  • At least 3+ years of experience in a paid media specific function, either agency-side or brand-side.
  • Detailed knowledge of holistic paid media landscape and implications for brands. Experience in a cross regional role is a bonus but not essential.
  • Experience crafting paid media strategies based on category specific consumer journeys and nuances.
  • Comfortable planning, optimising and reporting across brand and performance objectives.
  • Experience with at least 1 Ad Manager / DSPs.
  • Basic understanding of mobile identity & attribution. Detailed experience/knowledge is not required but is a bonus.
  • Basic understanding of Econometrics / MMM and how to use the outputs of this analysis to improve paid media planning.
  • Good understanding of paid media’s role in the wider marketing ecosystem, and comfortable discussing this with wider marketing teams.
  • Strong analytical skills - able to analyse data, find the key insights, and then present these in an accessible way.
  • Outstanding presentation and communication skills. Comfortable presenting to internal/external stakeholders and able to share paid media specific information/learnings in a way that is accessible to non-specialists.
  • Comfortable with Microsoft Office and/or Google Suite. Experience with Tableau / Mode is a plus.
  • Fluency in English - other European language skills are a plus.
  • University Degree in Business Administration, Marketing or related subject desired
As part of our team, you’ll enjoy:
- The hustle of a startup with the impact of a global business.
- Working with an amazing team of smart, creative, fun and motivated people.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.