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SEO Performance manager

Hinge

Hinge

Marketing & Communications
Paris, France
Posted on Friday, June 7, 2024
Meetic is the European leader in dating services operating across 21 countries.
As the source of more than 8 million couples, Meetic works to create the best user experience whether online, mobile or at the many events organized every week across Europe.
A company focusing on a human philosophy, supported by the strength of an international group, our teams develop products with a strong social impact.
In recent years, Meetic has placed people and sustainability at the center of its focus through concrete actions: such as a green IT approach (reduction of servers, web eco-design, zero plastic...), friendly work environment, emergency leaves, WFH policy, work-life balance etc…
Take a look at our page: https://www.meetic-europe.com/
As a part of the Digital Marketing team at Meetic, you will play a key role in the new SEO dynamic of Match Group. In close collaboration with the Head of SEO, you will actively participate in the international rollout of SEO projects, with a particular focus on developing content strategies to strengthen our presence in search results. You will be actively involved in SEO projects across the various group brands and countries.
You will work alongside the Head of SEO at all levels of the project, including internal SEO analysis and auditing, technical validation of improvements from our developers, and daily performance monitoring.
The ambition of this position is to propel the visibility of Meetic and the Match Group brands to a higher level by making SEO a crucial acquisition engine. This involves particular attention to editorial work as well as collaboration with our content creator partners.

🎯 Missions:

  • Conduct market and keyword research to develop content plans in collaboration with our internal teams and external providers.
  • Coordinate and direct projects with agencies & content providers to serve international content strategies.
  • Contribute to the drafting of SEO specifications for our international expansion projects and singles events.
  • Review and optimize old content according to SEO best practices.
  • Monitor and analyze ongoing SEO campaigns to identify problem areas and suggest ways for improvement.
  • Work with Product Managers, Technical SEO, Engineering to understand opportunities to drive SEO traffic and resolve issues.
  • Keep pace with SEO, search engine, AI, and digital marketing industry trends and developments.
  • Ad-hoc projects related to web-based brand experience & brand communication

🧰 Required skills:

  • Proven knowledge of on-site and off-site SEO practices.
  • Detail-oriented, analytical, excellent organizational skills. Proven track record on project management skills.
  • Experience using the most popular website crawlers (ScreamingFrog, Oncrawl, Botify), SEO analysis tools (Semrush, Ahrefs), SEO content optimizer (SEOQuantum, Question Generator) and web analytics software (Google Search Console, Google Analytics).
  • Experience with WordPress CMS.
  • English and French are both required (used every day), any additional language (German, Spanish, or Italian) would be a plus.

🧑‍🔬 Experience:

  • BAC +5 in Digital Marketing, Web Communication or similar.
  • 2-3 year’s work experience in SEO from working with direct consumer acquisition in digital business is needed, ideally in an online marketing agency.
  • You have experience in project management with multiple projects and stakeholders across different markets
  • Familiar with app based businesses, knowledge of common ASO best practices is a plus
What we offer:
Operate in an international and multicultural environment
A gorgeous working environment in the heart of Paris, spacious and modern office, rooftop, close to transport and amenities
Many quality moments of sharing: office activities, summer party, team buildings
Competitive package in line with the market
Enjoy work-life balance
Edenred lunch vouchers
Classpass gym discounts
Premium healthcare coverage with WTW
Use our products free of charge
Tech environment:
Learn through e-learning, conferences, Meetups and sharing sessions
Agile, collaborative, stimulating and dynamic work environment
Tech Culture: crafts, autonomy and knowledge sharing
Express your creativity by participating in our hackathons
Work for a product with a high societal impact
Hiring Process:
A first 30-min Zoom conversation with Guillaume (Recruiter)
A 45-min Zoom interview with Alexandre (Head of SEO)
A Case study to be prepared at home
A 45-min onsite presentation of the case study with Marion (VP Acquisition, Europe) and Alexandre
A final interview with Mickael (Senior People Director)
On your initial days, the HR Team and your team will make sure you start under excellent conditions.
Practical information:
Contract start: As soon as you are ready !
Location: 53 Rue de Châteaudun, Paris 75009
Work From Home Policy: Hybrid, between 2 and 3 days at the office per week required
Contract: CDI / Full Time
Meetic is an employer that respects equal opportunities and diversity.