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Senior Product Growth Marketer



Marketing & Communications, Product, Sales & Business Development
Vancouver, BC, Canada
Posted on Friday, May 3, 2024
Founded in Vancouver, Canada in 2003, Plenty of Fish is one of the early pioneers in the online dating industry, with one of the largest and most diverse communities of singles. We're one of the top revenue-driving brands in the Match Group (comprised of Tinder, OkCupid, Hinge and Match.com).
We love what we do, and have the ability to profoundly impact millions of people's lives every single day! Named one of BC’s Top Employers, Plenty of Fish is a great place to build friendships, grow your career and collaborate with top talent.
We work hybrid at Plenty of Fish - IRL in our downtown Vancouver office on Tuesday and Wednesday and work remotely the remainder of the week!
We are looking for someone to be a part of our outstanding team working on flagship Match Group online dating & live-streaming products in Vancouver, Canada.
The ideal candidate will have deep experience in driving growth through product & organic marketing strategies for consumer products. This person will have a strong understanding of user needs for our existing and future audience, as well as a substantial perspective on what it takes to drive organic & viral growth. This highly cross-functional role will report to the General Manager of Match Group Vancouver.

So, what will you do?

  • Develop and implement strategies to attract new users organically through word-of-mouth & viral engagement loops
  • Design and refine the user onboarding process to ensure new users understand and find value in the product quickly, and are motivated to share this experience
  • Implement strategies to keep users coming back to the product. This may involve email marketing, push notifications, feature updates, and optimizations
  • Use data to identify opportunities, drive decisions and continuously improve strategies. This involves setting up and analyzing experiments, tracking KPIs, and using insights to iterate on marketing tactics and product features
  • Work closely with product managers, designers, developers, and performance marketers to align growth initiatives with overall business objectives and user needs.
  • Establish a feedback loop to gather user insights and feed this information back into product development and marketing strategies. This can include conducting surveys, user interviews, and usability testing.
  • Be the local expert on product-driven growth marketing strategies & tactics for consumer products at different stages of maturity

You’ll be a match for this role if you have…

  • 5+ years of experience working in Product Marketing
  • Experience working on portfolio products on a global scale
  • Experience launching new products and/or categories from inception to product-market fit
  • Proven ability to deliver measurable results
  • Excellent leadership, influencing and communication skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiences
  • The ability to lead cross-functional teams (especially Product, Marketing, and Creative teams) to produce innovative solutions
  • Fluency with key business, product, and marketing analytics
  • Strong analytical skills and can write queries for analysis
  • Strong communication and project management abilities
**We would love to hear from you, even if you don't match 100% of the requirements**
Why Plenty of Fish?
• We're recognized as one of BC's Top Employers 2023!
• Generous vacation, flex days, professional development days
• RRSP matching, and employee stock purchase plan
• Professional development budget and unlimited access to Udemy from day one
• Match Group mentorship program
• Parental leave top up and fertility preservation benefits
• Extended health & dental benefits from day one
• Corporate ClassPass membership and other wellness benefits
• And many more on our careers page
Our Values
• Be Proud - We own our ship. We see challenges as opportunities and take action.
• Make Waves - We profoundly impact millions of peoples' lives, every day.
• Dive Deep - We empathize with our members and use data to surface thoughtful decisions.
• Crew Together - We're all working towards the same goals and win as a team.
Want To Dive Deeper?
We’re committed to creating an equal and inclusive environment; we welcome all crew (and prospective crew) members regardless of race, colour, ancestry, place of origin, political belief, religion, marital status, family status, physical or mental disability, sex, sexual orientation, gender identity or expression, age, conviction unrelated to employment, or any other prohibited ground of discrimination recognized by applicable law. Plenty of Fish is proud to be an equal opportunity workplace.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your recruiter directly.