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Senior Brand Manager

Hinge

Hinge

Marketing & Communications
Gurugram, Haryana, India
Posted on Wednesday, January 24, 2024
The role of a Senior Brand Manager for Tinder India is a multifaceted position that involves a comprehensive understanding of brand strategy, narrative development, and execution across various channels.
This role demands a strategic, creative, and collaborative leader who can drive the brand's success across various channels while maintaining a consistent and engaging brand experience for users.
Narrative, Strategy, Positioning, and Customer Custodian:
- Develop and maintain a compelling brand narrative that resonates with the target audience.
- Craft and implement a comprehensive brand strategy, ensuring alignment with Tinder’s Tone of Voice (TOV) and overarching brand goals.
- Serve as the custodian of the customer experience, consistently delivering a brand message and how it comes alive across category moments, across channels that fosters connection and engagement.
Strategic Brand Assets and Content Marketing:
- Conceptualize, plan, and execute strategic brand assets, content marketing opportunities and product marketing programs.
- Ensure that all content aligns seamlessly with the brand's voice and resonates with the target audience.
- Collaborate with cross-functional teams to integrate brand assets into broader marketing initiatives.
Cross-Functional Collaboration:
- Partner closely with product marketing, performance media, regional initiatives, influencer activations, brand partnerships, communications, and offline events teams.
- Maintain consistency in brand messaging and voice across various touchpoints and initiatives.
- Foster collaborative relationships to ensure a unified brand experience for users.
Project Management:
- Own or support project management, including budget management, calendar and timeline management, contracts, and measurement for success.
- Lead initiatives from conceptualization to execution, ensuring timely delivery and adherence to budgets.
Consumer Touchpoint Channels:
- Lead and oversee all consumer touchpoint channels, with a particular focus on social media and YouTube.
- Develop and implement engaging campaigns that drive brand awareness and user engagement.
Market Analysis and Competitor Research:
- Identify white spaces in the category and stay abreast of competitor strategies and market trends.
- Use data and insights to inform strategic decisions and differentiate the brand in a competitive landscape.
Measurement of Impact and Success:
- Support the measurement of the impact and success of brand activations and campaigns.
- Deliver comprehensive recaps, track against KPIs, and provide insights for continuous improvement.
Brand Governance:
- Ensure brand governance across all brand-led activities, guiding other teams to align with brand values and goals.
- Uphold brand consistency and integrity in all communications and initiatives.
Agency Partnership:
- Serve as the Single Point of Contact (SPOC) for all creative and social agency partners.
- Foster collaborative and productive relationships with agency partners to achieve brand objectives.

Who you are

  • 6+ years in brand/marketing, with experience in culture marketing and content strategy experience preferred
  • Ability to demonstrate agility, speed and align with Tinder’s core values
  • Experience managing high-profile initiatives, working with internal and external teams to ensure programs are launched to the highest impact
  • Deep understanding of how to set and track KPIs to measure brand success
  • Willingness to roll up your sleeves and get deep into the work as part of a lean team on a high impact brand
  • Proven experience influencing and communicating with cross-functional teams & building collaborative partnerships and interfacing with high-profile stakeholders
  • Display high level of ownership of projects and assigned verticals
  • Have a passion for culture driving brands and a deep understanding of Internet moments and when to lean in versus out