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Marketing Program Manager

Hinge

Hinge

Marketing & Communications, Operations
Gurugram, Haryana, India
Posted on Wednesday, January 24, 2024
The Marketing Program Manager plays a pivotal role in the planning, execution, and optimization of comprehensive marketing programs to drive brand awareness, customer acquisition, and revenue growth. This individual will collaborate with cross-functional teams to ensure the successful implementation of marketing initiatives and campaigns.
Campaign Execution:
- Oversee the detailed execution of marketing campaigns, ensuring they are delivered on time, within budget, and aligned with strategic goals.
- Coordinate the production of marketing collateral, content, and assets required for program success along with the Brand team.
Cross-Functional Collaboration:
- Work closely with internal teams, including product, brand, performance and partnerships, to ensure seamless program execution.
- Serve as a liaison between different departments to integrate program elements and achieve cohesive outcomes.
Vendor and Agency Management:
- Manage external vendors and agencies as needed for program support.
- Ensure vendor relationships are effective, efficient, and aligned with program goals.
Budget Management:
- Manage program budgets, ensuring cost-effectiveness and adherence to financial constraints.
- Track expenses, provide regular updates, and adjust plans as needed to optimize budget utilization.
Reporting:
- Utilize data analytics tools to measure and report on the performance of marketing programs.
- Provide insights into key performance indicators (KPIs) and make recommendations for program optimization.

Qualifications

  • 4+ years in Proven experience in marketing program management, with a focus on planning and executing multi-channel campaigns.
  • Strong project management skills with the ability to handle multiple projects simultaneously.
  • Excellent communication and interpersonal skills, with the ability to collaborate across teams.
  • Data-driven mindset with proficiency in using analytics tools for performance measurement.
  • Familiarity with budget management and financial acumen.
  • Creative thinking and problem-solving abilities.
  • Strong organizational skills and attention to detail.