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Brand Design Manager

Hinge

Hinge

Design
Paris, France
Posted on Wednesday, January 3, 2024
Meetic is the European leader in dating services operating across 21 countries.
As the source of more than 8 million couples, Meetic works to create the best user experience whether online, mobile or at the many events organized every week across Europe.
A company focusing on a human philosophy, supported by the strength of an international group, our teams develop products with a strong social impact.
In recent years, Meetic has placed people and sustainability at the center of its focus through concrete actions: such as a green IT approach (reduction of servers, web eco-design, zero plastic...), friendly working environment, emergency leaves, WFH policy , work life balance etc...
Take a look at our page: https://www.meetic-europe.com/
Meetic Europe’s Global Brand team is looking for a new team mate to help us to design impactful and innovative creatives aligned with brand strategy and business objectives, keeping up with the latest global trends 🚀
As a Brand Design Manager, you will answer to the Brand & Design Director and be part of our Creative Lab team (aka in-house Creative team at Meetic Europe). Your role will be part of to assist us in a 360° scope to support all creative needs:
Brand Identity: Developing brand guidelines according to brand platform
Brand Campaign: Adapting our brand and content campaigns
Brand Value: Infusing brand messages and values into the product
Brand Performance: Ensuring a consistent & impactful brand presence across acquisition funnel
… for all Meetic Europe brands (Meetic, Ourtime, Even) and more ;-)
This is a collaborative role by working with different experts : copywriters, marketing managers, project managers, acquisition leads, … and fellow designers.

Your Tasks:

  • DESIGN STRATEGY
  • Critical evaluation of designs, identification of possible improvements, and providing constructive feedback are essential for ensuring work quality!
  • Contribute to develop creative & design strategy aligned with company objectives
  • Bring more Creative Intelligence to our creative ecosystem!
  • Find ways to identify creative drivers & evaluate our assets regarding creative KPI’s
  • Improve efficiency further with more brands, more touchpoint, more automation!
  • Participate in the implementation of advanced tools, new partners, … to enhance performance development in a scale approach
  • Capture new trends on how to improve efficiency on the design side
  • TEAM MANAGEMENT
  • Supervise and lead a team of designers in a collaborative, fast-paced environment, ensuring a balance between creativity and adherence to tight deadlines!
  • Manage daily Designers team (2 Senior Brand Designers, 1 Senior Brand Integrator & Designer, 3 Junior Graphic Designers (apprenticeship)).
  • Provide clear guidance on project expectations and deliverables, emphasizing the importance of timely and effective project completion.
  • Monitor progress and provide constructive feedback to support the professional development of team members.
  • Suggest professional and/or personal development trainings
  • Communicate internally on team’s achievements & successes.
  • PRODUCTION FLOW
  • Effectively prioritize and assign tasks to meet project deadlines, maintaining a high level of excellence in execution!
  • Manage and prioritize work for design teams (internal & external).
  • Manage design freelancers annual budget. Oversee reporting to Finance.
  • Participate in the implementation of new (free) talents in our pool.
  • Ensure timely delivery of all produced assets within budget & timing.
  • Ensure that projects are clearly briefed, satted, communicated and delivered (smooth running of project timelines).
  • Develop and evolve the team’s processes, values, and culture, with a focus on camaraderie, efficiency and simplicity.
  • Conduct Analytics & Reports on assets production & advise on recommendations.
  • Be part of the production effort 😉 Overall, we expect the Brand Design Manager to create digital contents (from storyboard to editing) to our performance campaigns for our dating brands on our main digital channels (Meta, Google, TikTok, YouTube, …).
  • BRAND IDENTITY
  • Be the guardian of our Brand identity, bring it to life on all creative assets and make it evolve.
  • Maintain and develop the brand's visual identity across all communication channels/touchpoints.
  • Collaborate with marketing teams to ensure visual consistency in advertising campaigns, events, and brand activations.
  • Contribute to the correct creative transcreation of new brands on all Meetic Europe’s markets : FR, UK, SP, GM, …
  • Participate in re-branding & re-positioning strategic reflections about brand identity.

What’s required for the role (hard skills) ?

  • You have a degree from a design school, multimedia creation or graphic arts.
  • You have at least 7 years of experience, preferably with diverse expertise including digital and content, showcasing versatility and a 360° vision.
  • Proven experience in team and project management in a pure player environment (or in agency).
  • You have strong design skills and have already worked for creative brands
  • Proficiency in design tools such as Photoshop, Illustrator, After Effects & Premiere pro (mandatory). Little bonus if you master Sketch and/or Figma too 😉
  • You are sensitive to business issues as much as branding.
  • You know how to produce publishers' friendly contents (Meta, YouTube, TikTok, …) and actively monitor digital creative best practices.

Attributes we are looking for (soft skills):

  • You work in a team environment, welcome briefs with enthusiasm and accept feedback in the interest of projects.
  • You follow the latest design trends closely and know how to effectively incorporate them into the experiences you create.
  • You are a fast learner and a proactive time player.
  • You like to get out of your comfort zone by studying tutorials and closely follow all the perspectives offered by the AI movement.
  • You have excellent communication and cross-functional collaboration skills.
  • You are able to manage change and encourage adaptability within the team.
  • You are more than comfortable with English (writing & speaking skills).
  • You are creative, curious and proactive.
There’s no getting around it : You’ll produce a lot of creative content for a vast array of touchpoints and lovely brands :-)
What we offer
The opportunity to develop your understanding of online market and to gain practical work experience in an international and multicultural environment
The possibility to acquire skills by working with various digital tools
A team that’s pretty cool to work with (or so are we told 😉): designers, copywriters, marketers, media managers, …
And also…
- Operate in an international and multicultural environment
- A gorgeous working environment in the heart of Paris, spacious and modern office, rooftop, close to public transport and amenities
- Many quality moments of sharing: office activities, summer party, team buildings
- Competitive package in line with the market
- Enjoy work-life balance
- Edenred lunch voucher
- Classpass gym discounts
- Premium healthcare coverage with WTW
- Use our products free of charge
Tech environment:
- Learn through e-learning, conferences, Meetups and sharing sessions
- Agile, collaborative, stimulating and dynamic work environment
- Tech Culture: crafts, autonomy and knowledge sharing
- Express your creativity by participating in our hackathons
- Work for a product with a high societal impact
Hiring process:
- A first Zoom call with Guillaume, Talent Acquisition Specialist
- A 60 min interview with Caroline, Head of Brand Design
- A use case to be prepared at home
- A final 60 min conversation with Caroline and Mickael (People Director)
On your initial days, the HR Team and your team will make sure you start under excellent conditions.
Useful information :
Contract start: As soon as you are ready!
Location: 53 Rue de Châteaudun, Paris 75009
WFH Policy: Hybrid, between 2 and 3 days at the office per week required
Contract: CDI / Full Time
Meetic is an employer that respects equal opportunities and diversity
Important Note: Only applications submitted with a portfolio will be considered.