We lead seed rounds and partner with founders from 0 to 1


Manager, Consumer Research



Seoul, South Korea
Posted on Monday, December 18, 2023
[Manager, Consumer Research Job Description (APAC, HPCNT)]
Match Group, the market leader in the dynamic and evolving dating & social discovery category, offers opportunities in the Strategy & Research department’s consumer research team. We seek a bright and motivated individual who can think strategically and execute various projects throughout their lifecycle. Located in Korea (Seoul) and working operationally within the Match Group APAC team, you will work closely with other research team members to design, develop, and deploy key research projects across brands.
How you’ll make an impact:
- Help lead consumer research studies for one of Match Group’s brands, mainly for Hyperconnect (Azar and Hakuna).
- Must be able to design, structure, and manage quantitative and qualitative research.
- Partner with business stakeholders to translate business questions into a study design to help them solve the problem.
- You’ll be responsible for defining business objectives, designing research projects, and delivering actionable recommendations.
- Participate in short-term and long-term strategic planning for consumer research initiatives across businesses.
- As part of the global Consumer Research practice, you will work closely with the Research teams in Match Group in Japan, Singapore, the US, and Europe.
Details you’ll be expected to work on:
* The flow of the projects will include (but are not limited to):
- Listening to the stakeholders’ business needs, Setting up processes and methodologies, Managing vendors, Monitoring the fieldwork, Analyzing the data (incl. tabulations), Synthesizing research findings into key insights and recommendations, and Presenting to stakeholders at various levels.
- You will also need to work with each brand’s legal and finance team (for paperwork, monitoring the budgets, etc.)
* Types of projects you will lead include (but are not limited to):
- Category understanding, Target exploration, Tracking studies (incl. Campaign Pre/Post), Communication concept testing, Product concept testing, User understanding, Usability tests, etc.
* Types of methodologies you will conduct include (but are not limited to):
- Online survey, Online/offline In-depth, Online/offline focus groups, Online community/discussion board, Social listening, Desk research and curation, etc.
- Multi-country, domestic, out-bound, in-bound

We could be a match if:

  • At least 4+ years of hands-on experience with consumer research; experience in leading global research is a plus.
  • Excellent project management skills, with the ability to execute projects full-cycle. Strong communication and report-writing skills.
  • Strong team player who can coordinate and work with various team members around the globe.
  • Experience in working with a wide variety of stakeholders and accustomed to working in complex matrix organizations like multinational companies.
  • You can thrive in a lean, hands-on, and fast-paced environment. You’re happy to get your hands dirty and own all stages of research.
  • You bring strong analytical skills with hands-on experience in statistical analysis and proficiency with statistical software packages (SPSS, etc.).
  • Fluent in English and Korean.

Main tools we use:

  • Google Workspace (Google Slides, Google Spreadsheets, Google Docs)
  • Microsoft Office (Powerpoint, Excel, Word)
  • SPSS and/or Data tabulation tools provided by the research agencies
  • Usertesting.com
  • DIY survey programming tools (Alchemer, etc.)

What’s the team like?

  • Our Consumer Insights team is a small group that reports to a larger Strategy team led by Match Group’s VP of Strategy.
  • We’re highly collaborative and serve customers globally, so being organized is key!

Hiring Process

  • Resume Screening > 1st round Interview (1 hr) > Skill Test > 2nd round Interview (1 hr) > 3rd round Interview (1 hr) > Casual Interview (30 min)
  • English Resume is required ***
하이퍼커넥트가 채용하는 포지션에 지원하는 경우, 개인정보 처리에 관하여서는 본 개인정보처리방침이 적용됩니다: https://career.hyperconnect.com/privacy