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Manager / Sr. Manager, College Marketing



Marketing & Communications
Los Angeles, CA, USA
Posted on Monday, November 20, 2023
Our Mission
As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing.
We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.
The Manager / Senior Manager will be part of the Content & Culture marketing team leading Tinder’s college marketing efforts! This is an exciting opportunity to craft and elevate Tinder’s brand positioning and adoption amongst this critical cohort. This role will set the US college strategy for Tinder acting as the go-to expert and advocate for the college user experience. Flexing both executional and creative skills, this position will work cross functionally with internal and external partners to drive forward an innovative 360 marketing plan.
This role will report to the Director of Culture & Content and operate out of our Los Angeles office in a hybrid model. In office presence required x3/week.

In this role you will:

  • Spearhead Tinder’s college marketing efforts setting the vision and long term strategy to drive adoption and growth with this demo
  • Identify tactics to elevate perception and engage college students
  • Guide agency partners from conception through execution
  • Set the marketing mix to support campaign including but not limited to; on-the-ground events, ambassadors, influencers, social, paid media
  • Work cross-functionally and collaboratively with internal teams including brand, product, comms, social, creative, research, analytics
  • Partner with product and product marketing to develop solutions for improving college user experience
  • Manage the day-to-day logistics of project plans crafting and owning timelines, budgets, trackers, and recaps
  • Live and breathe in culture - we are looking for a college subject matter expert and thought leadership around what will cut through with Gen Z
  • Track results and analytics and draw meaningful conclusions and takeaways from these metrics and regularly sharing them with the team
  • Conduct and leverage research on cultural moments, conversations, brands, and trends that align with Gen z and specifically related to the college life

We're looking for:

  • Prior marketing experience focused on college and/or building similar community engagement / brand ambassador programs
  • Experience leading brand campaigns at various budget tiers
  • Experience working across multiple marketing verticals including experiential, social, influencers, brand ambassadors
  • Experience working with external agencies including creative, strategy, and media
  • Someone who is both a creative mind and executional expert
  • Proactive self-starter and strategic problem solver with get-it-done attitude
  • Extremely organized and able to maintain quality output while working in a fast-paced environment
  • Strong project management skills and attention to detail
  • Has an eye for spotting cultural trends
  • Positive and optimistic outlook

As part of our team, you’ll enjoy:

  • The liveliness of a startup with the impact of a global business
  • Tremendous opportunity to solve some of the industry’s most exciting problems
  • Working with an extraordinary team of smart, creative, fun, and highly motivated people
  • Unlimited PTO (with no waiting period), 10 annual Wellness Days
  • Time off to volunteer and charitable donations matched up to $15,000 annually
  • Comprehensive health, vision, and dental coverage
  • 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
  • 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
  • Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
  • Investment in your wellness: access to mental health support via Modern Health, BetterHelp, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
  • Free subscription to Tinder Gold
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei