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Sr. Manager, Online Marketing



Marketing & Communications
West Hollywood, CA, USA
Posted on Tuesday, August 22, 2023
We are looking for a Sr. Digital Marketing Manager to join the Match team. You will be responsible for developing and executing innovative marketing strategies that drive awareness, engagement, customer acquisition, and revenue growth.
The ideal candidate will be a passionate data-driven marketer with a proven track-record of driving meaningful campaign results from awareness through to customer acquisition and retention.
Know where you belong. Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Match, Hinge, PlentyOfFish, The League, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best products, so we work together IRL in our LA office 3 days/week.

How you'll make an impact:

  • You will own marketing strategy, planning, and execution across all paid digital media platforms.
  • You will scale and optimize paid marketing campaigns across major and emerging digital media channels.
  • You will contribute to the marketing creative process and design tests to drive creative performance learnings.
  • You will communicate objectives, strategy, and performance results to cross-functional teams.
  • You will collaborate with brand marketing, analytics, finance, and product to drive growth across all areas of the marketing funnel.

We could be a match if:

  • You have 6+ years of digital marketing experience with a proven track record of executing digital media campaigns that drove tangible business outcomes.
  • You have 2+ years of management experience.
  • You have hands-on experience running media buys across several buying platforms with particular depth in: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, Google, Apple Search.
  • You have an understanding of attribution and measurement systems.
  • You are self-motivated, proactive, comfortable working independently, and receptive to real-time feedback.
  • You have demonstrated the ability to prioritize and execute tasks and projects in a fast-paced environment.
  • You have strong analytical skills and experience working with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes.
  • You have the desire to learn quickly, develop new skills, and take calculated risks.
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Why Match Group?
Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:
Mind & Body Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug Generous PTO and 15 paid holidays so you can unplug
Career Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
Company Gatherings We host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging!
We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.