As the source of more than 8 million couples, Meetic works to create the best user experience whether online, mobile or at the many events organized every week across Europe.

A company focusing on a human philosophy, supported by the power of an international group, our teams develop products with a strong social impact.

In recent years, Meetic has placed people and sustainability at the center of its focus through concrete actions: such as a green IT approach (reduction of servers, web eco-design, zero plastic...), assistance with WFH equipment, one-month of Second Parent leave, etc…

Take a look at our page: https://www.meetic-europe.com/

The position:

As a people manager, you will have a team to mentor, grow and set their priorities.

The right candidate would be an analytical minded person able to set the right priorities in our SEO strategy within our particular Dating industry and oversee technical implementation for our tracking environment.

Ideal candidate must be able to operate on both a strategic and operational level, covering all aspects of SEO strategies and technical required skills.

The reporting line for this role is VP Acquisition.

Main missions:

Supervise a team of two specialists and oversee the implementation of on-site and off-site SEO strategies for our 8 brands in 20 countries and 18 languages
Monitor and analyze ongoing SEO campaigns to identify problem areas and suggest ways for improvement
Conduct market and keyword research to develop content plans in collaboration with our social media strategy while using AI technologies
Coordinate with different content providers (including translation agencies) to serve pan-european content strategies
Review and optimize old content according to SEO best practices
Follow SEO performance goals and measure them using KPIs, such as organic traffic, search rankings, search engine visibility, and click-through rate in collaboration with the agency
Perform technical SEO in-house and with external consultants
Work with Product Managers, Technical SEO, Engineering to understand opportunities to drive SEO traffic and resolve issues
Report on a daily/weekly and monthly basis to VP Acquisition
Manage and drive relationships with SEO agency
Keep pace with SEO, search engine, social media and digital marketing industry trends and developments
Technical measurement & implementation: The team is also overseeing technical implementation of required acquisition tracking and reporting dashboards for acquisition purposes.

Required skills:

Proven knowledge of the best on-site and off-site SEO practices
Experience using the most popular website crawlers (ScreamingFrog, DeepCrawl, and Moz), SEO analysis tools (Ahrefs, Semrush, and SEOptimer), SEO content optimizer (SEOQuantum, Question Generator) and web analytics software (WebTrends, UserTesting, and Google Analytics)
Experience working in mobile/app environment
Strong leadership and multitasking skills
Excellent verbal and written communication skills
Detail-oriented, analytical, organized
Experience and knowledge of digital B2C business
Extensive experience of metrics oriented reporting (KPIs + different conversion metric)
Required experience: A minimum of 4-5 years work experience from working with direct consumer acquisition in related digital B2C business is needed, ideally in an online marketing agency

Education & Qualifications:

University Degree in Computer Sciences, Mathematics, Economics, Advertising Engineering or similar
Fluent English and French is required, any additional language (German, Spanish or Italian) would be a plus

What we offer :

- Enhance your knowledge through e-learning, conferences, etc.

- Enjoy work-life balance

- Take advantage of indoor and outdoor places to collaborate and relax as well. All in the heart of Paris !

- Share moments with colleagues: over a drink, at the Summer Party or during team building events

- Operate in an international and multicultural environment

- Use our products free of charge thanks to the "Pass Ambassadeur"

- Benefit from a competitive package consistent with the market

Practical information :

Start date: As soon as you are ready!

Location: 53 Rue de Châteaudun, Paris 75009, France

Flexible working model: minimum 2 days / week required in the office