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Engagement Growth Specialist (Mexico Contract)



Sales & Business Development
Mexico City, Mexico
Posted on Thursday, March 30, 2023
The core engagement team at Tinder covers all user-facing communication to our users, so we are always looking to polish, refine, and redefine how we contact those using the app. We work closely with all teams to ensure that their work gets showcased to the right members of Tinder, and communicated out in all the countries and languages where the app is available. Our CRM lifecycle series and events are changing the way in which our members interact with each other, and we have front row seats to help craft that process. Our team has the most number of AB tests and projects being worked on at any time at Tinder and try to test often and test smart to grow our understanding of our members. The team knows how to work hard while ensuring that we also focus on energies smartly towards the highest priority tasks and campaigns.
The Engagement Growth Specialist works on making sure members on the Tinder app have the best experience possible. You will be working closely with other product teams to ensure their features are highlighted and communicated through our engagement channels (email, push notification, in-app pop-ups) to help increase visibility and adoption. This position also plays a strategic role in ensuring that we support Tinder members throughout the various phases of their lifecycle while on Tinder. Being able to quickly AB test and iterate on campaigns as well as communicate those results and next steps to other teams are important skills needed to flourish with the engagement team.
This is a three month contract based in Mexico City

In this role you will:

  • Be the problem-solver first in line to help keep everything on track and drive the project from conception through execution, keeping all teams up to date on progress
  • Be a crucial member to the team in ensuring campaigns are set up and deployed correctly to help to increase engagement and reduce churn
  • Coordinate with internal partners (marketing / product managers / engineering) to ensure timely planning, creation, and deployment of all campaigns
  • Own day-to-day communication and project coordination with internal clients
  • Supervise Engagement dashboards and report findings with the team
  • Execute and report results of A/B and multivariate tests
  • Proactively find opportunities for process improvement and reducing execution complexity
  • Support product managers in managing expectations for project results, handling partner communications, and helping to implement an effective system of project management

We're looking for:

  • 2+ years of engagement experience (preferably with list sizes 150,000+)
  • Eye for detail to ensure campaigns and projects are up to specifications and out on time
  • Proven understanding of the app space and able to collaborate with business, design, engineering and product management
  • Experience with enterprise level Engagement platform (Leanplum, Braze, Urban Airship)
  • Knowledge of CAN-SPAM, GDPR and opt- in and opt-out practices
  • Excellent communication skills and ability to interface effectively with other departments
  • Solid understanding of HTML, SQL, Sketch
  • Ability to multitask, prioritize, and keep up with a large volume of tasks in a fast-paced environment
  • Passion for collaboration and working in a team environment