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Senior Growth Marketing Manager - Creative Strategy

Elevate

Elevate

Marketing & Communications, Sales & Business Development
Remote
Posted on Thursday, May 16, 2024
About Us:
Elevate Labs is on a mission to improve people's minds.
We’ve helped millions of people around the world learn and improve concrete communication, memory, and math skills through Elevate, our first mobile app which has won Apple's App of the Year Award and been downloaded more than 60 million times. With Balance, our second mobile app and winner of Google's Best App award, we’ve personalized meditation and made it free for an entire year to help more people reduce stress, improve sleep, sharpen focus, and much more.
Elevate Labs is a fully remote company of voracious learners and passionate doers, driven by our vision to help billions of people lead healthy, joyful, and productive lives.
If our mission resonates with you, please consider applying!
The Role:
We’re looking for a Sr. Growth Marketing Manager - Creative Strategy with an analytical mindset and strong communication and collaboration skills to run an effective creative engine for consistent creative wins.
The Growth Marketing team at Elevate is a lean, agile, and high-impact team driving ambitious company growth goals. Over the last couple of years, we scaled Elevate and Balance to over 60M downloads. You will be an integral member of the growth marketing team, and take our apps’ growth to the next level by bridging rigorous data analytics with creative thinking.
The ideal candidate has a strong desire to learn and adapt, thrives in a fast-paced, dynamic environment, and understands the nuances of performant paid social ads.
This is a fully remote position based anywhere in North or South America. We are happy to sponsor US visas and green cards, if applicable.

How You'll Make an Impact Here:

  • You will champion visionary creative strategy and initiatives that push the boundaries of innovation and velocity to grow our brands’ market presence to new heights.
  • You will build strategic creative roadmaps and hypotheses that are based on paid social trends, testing results, and audience segmentations.
  • You will lead cross-functional creative discussions around creative performance data, strategic insights, and creative ideas, melding rigorous data analytics with creative thinking and industry best practices.
  • You will write effective creative briefs and performant ad copy/scripts.
  • You will bring optimism, positivity, and efficacy in working relationships and meeting facilitation with cross-functional stakeholders.
  • You will continually look for ways to streamline the creative development process and reduce turnaround time.

Qualifications:

  • 5+ years in media buying and creative strategy roles (combined), with 1+ years in an in-house environment
  • Experience with social media platforms (Meta, Twitter, LinkedIn, Pinterest, TikTok, Snap) in a marketing capacity
  • Deep understanding of how to automate processes and improve creative testing velocity while not sacrificing the quality of creative concepts
  • Strong track record of developing performant ad concepts, and skilled at taking creative ideas from 0 to 1 with minimal oversight
  • Knowledge in data analysis and digital marketing KPIs (CTR, CPA, ROAS) with the ability to make data-driven decisions using data analytic tools such as Excel, Gsheet, Tableau, Looker, etc.
  • Exceptional copywriting skills and attention to detail
  • Cross-functional collaborator with highly effective communication skills
  • Go-getter and master researcher - proactively seek solutions and knowledge

Bonus:

  • Experiences at an early-stage startup with a focus on the subscription app space
  • Passion for education, mental fitness, and/or mobile apps

Benefits:

  • Competitive salary and equity
  • Medical, dental, and vision insurance for you and your family
  • Distributed team flexibility, with a home-office stipend and co-working reimbursement
  • Annual learning, wellness, and travel stipends
  • Generous PTO, flexible sick leave, and paid parental leave
  • Annual company meetup in a fun location
How We Hire:
At Elevate Labs, we seek to build high-impact teams with high talent density, and we invest a lot of time and care into the hiring process. Your resume will be reviewed by a human, so we encourage you to keep your resume short (one page should do), double-check for grammar errors, and submit it as a PDF.
During the interview process, you can expect conversational-style sessions, a skills assessment, and a live meeting simulation.
Our Commitment to Diversity, Equity, & Inclusion:
We believe that there is no single candidate profile that guarantees success in this role. Experience comes in different forms; many skills are transferable, and passion goes a long way. If your background is similar to the job description and you think you can excel in this role, please apply and tell us about yourself and the impact you could make at Elevate Labs.
We also know that diversity of identity, experience, and thought leads to more creativity, better problem-solving, and wiser decisions, which is why we're dedicated to adding new perspectives to our team. We are an equal opportunity employer; committed to diversity and building an equitable and inclusive environment for people of all backgrounds and experiences, and we're taking steps to meet that commitment. We highly encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQIA+ folks, veterans, and people with disabilities.