Demand Generation Marketing Manager
Brightwheel
Marketing & Communications, Sales & Business Development
United States · Remote
Posted on Oct 25, 2024
Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.
Our Team
We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban.
We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. From decision making, to how we operate, we ground ourselves in our Leadership Principles every day.
Who You Are
Brightwheel is seeking an experienced Demand Generation Marketing Manager to join the Education team. In this role, you will lead acquisition marketing efforts for brightwheel’s education product, Experience Curriculum. You have a proven track record of successfully executing acquisition marketing campaigns in fast-moving business environments. You excel at cross-functional collaboration, effectively prioritizing and executing projects that align with company goals and adapt swiftly to evolving business needs. You are adept at using data to draw out insights and continuously improve acquisition strategies to maximize leads and leads-to-closed won conversion. You are an outstanding communicator, able to influence stakeholders at all levels and drive results through collaboration and innovation. And of course, you are passionate about Early Childhood Education!
What You'll Do
- Develop and execute cross-channel acquisition plans: Create acquisition marketing plans that effectively communicate the value of the product to target audiences, ensuring alignment with lead generation and sales conversion goals. Leverage channels including paid marketing, email, owned and operated, and offline.
- Craft Compelling Messaging: Develop clear, engaging, and persuasive messaging that highlights the product's unique value proposition and resonates with the target audience; identify customer segmentation opportunities to drive targeted messaging for unique customer needs.
- Drive continuous learnings: Identify opportunities for insight generation through a/b testing roadmaps; continuously refine acquisition approach based upon learnings.
- Collaborate Across Teams: Work closely with central Marketing, Design, Sales, Customer Support, and other teams to ensure cohesive and effective go-to-market strategies, incorporating feedback from various stakeholders and ensuring cross-functional alignment.
- Track and Measure Success: Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, using data to refine strategies and improve future efforts.
Qualifications, Skills, & Abilities
- Bachelor’s degree in marketing or related field
- 4+ years demand generation and integrated marketing experience
- Outstanding communication, presentation, and leadership skills
- Sharp analytical and problem-solving skills
- Proven experience managing cross channel marketing campaigns, including planning, prioritizing, and high-quality execution
- Experience partnering with sales and product teams
- Highly organized and proficient at managing multiple projects simultaneously
- Entrepreneurial and works well in a rapidly changing environment
- Metrics driven and have the ability to draw insights from complex marketing data and make recommendations for continuous improvement
- A creative problem solver, adept at removing obstacles and finding solutions to key business challenges
- Exceptional stakeholder and project management skills, effectively influencing and managing expectations with senior management and cross-functional teams
- Outstanding verbal and written communication skills, with the ability to influence business decisions
- Experience with data visualization and dash boarding tools such as Tableau a plus
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
