Senior Paid Search Specialist
Attentive
Marketing & Communications
United States
USD 74k-93k / year + Equity
Posted on Aug 7, 2025
Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.
With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
About the Role
Attentive is seeking a Paid Search Marketing Manager to join our team. Reporting to the Senior Manager of Performance Marketing & Web Strategy, this role will be responsible for the strategic ownership, optimization, and performance of our paid search channels. You will lead cross-functional efforts to drive acquisition efficiency, support pipeline growth, and elevate how paid search contributes to our broader marketing strategy.
What You'll Accomplish
- Lead strategy and execution across all paid search channels (Google, YouTube, Bing, Capterra, etc.) to drive efficient customer acquisition and quality pipeline growth
- Demonstrated experience leading and scaling paid search campaigns in a B2B SaaS/Tech environment
- Strong knowledge of conversion tracking, UTMs, attribution modeling, and campaign measurement frameworks
- Develop and own a paid search roadmap focused on cost efficiency, audience quality, and incremental growth
- Define and evolve quarterly testing plans, run deep performance audits, and deliver optimization recommendations rooted in insights
- Lead regular reporting and quarterly business reviews; distill complex data into clear insights for senior stakeholders
- Partner with Marketing Analytics to forecast budget needs, track CAC, and optimize ROI
- Collaborate cross-functionally with Marketing, Web, Design, and Content teams to align messaging and landing experiences with search intent
- Champion a culture of testing and learning; use data to iterate and scale what’s working
- Stay ahead of platform updates and industry changes that impact strategy
Your Expertise
- 6-8+ years of professional experience working with paid search ad platforms such as Google, Youtube, Bing, Capterra, etc.
- Independently leads projects with cross-functional stakeholders and regularly contributes strategic ideas to improve team impact
- Effectively prioritizes workload, drives toward deadlines, and manages input from multiple teams
- Demonstrates high attention to detail and a data-driven mindset; ensures outputs are accurate and insightful
- Communicates proactively and effectively across levels and functions; surfaces blockers early and proposes solutions
- A collaborative partner who contributes to team culture, shares learnings, and helps develop others
- Deep platform expertise in Google Ads and experience managing performance programs for B2B SaaS
- Proven success driving revenue and ROAS through scalable, high-performing paid search programs
- Strong analytical skills, with the ability to lead root-cause analyses, spot performance trends, and inform channel and creative strategy
- Proficiency in tools like Google Analytics 4, Looker, Salesforce, or similar platforms to extract performance insights and build custom reporting dashboards
- Experience with Google Display and Demand Gen campaign types to support upper-funnel and multi-touch acquisition efforts
- Experience partnering with and managing paid media agencies to scale programs, ensure accountability, and operationalize feedback loops
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $74,000 - $93,000 annually + equity + benefits
- Equity is a substantial part of the total compensation package
- Our salary ranges are determined by role, level and location
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
