Marketing Manager
Ansible Labs
Marketing & Communications
United States
Posted on Sunday, September 29, 2024
We’re seeking a visionary marketing professional to boost Beam’s GTM strategy and drive adoption. This role requires a unique blend of traditional marketing expertise, deep understanding of blockchain technology and the ability to communicate complex ideas to diverse audiences.
Signs you are a good fit:
- 2-3+ years of early stage marketing experience, ideally with an emphasis on digital payments, crypto and/or financial services/fintech
- You have experience in marketing to B2B customers and have a track record of success in driving community engagement from inbounds from businesses
- You are an exceptional storyteller, with an uncanny ability to distill complex concepts into simple terms
- You have experience (personally or professionally) in the crypto, fintech or digital payments space
- You possess a strong sense of agency and ownership and have demonstrated this in prior roles
- You have strong attention to detail and ability to multitask effectively while managing competing priorities
- You’re not afraid of hard work and are result-oriented, thriving when navigating ambiguity in rapidly changing environments
In this role, you’ll:
- Implement a cohesive cross-channel marketing strategy in partnership with Commercial Lead, ensuring market competitiveness and relevancy across multiple markets
- Execute marketing strategy across social, email, events, design, and more
- Contribute to content creation for social media and email campaigns to grow followers and strengthen community presence
- Measure and report against the performance of product marketing initiatives
- Maintain and update sales decks, social profiles, recurring email campaigns, and website content related to Beam’s product and offerings
- Monitor the competitive ecosystem landscape to inform strategic decision-making
- Plan and execute event sponsorships and industry conferences to strengthen brand presence