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Sr. Manager, Product Marketing



Marketing & Communications, Product
Remote · United States
Posted on Thursday, January 11, 2024

At 1upHealth, our team is passionate about our purpose of better healthcare for all, leading the charge to digitally transform the industry with our health data cloud.

We’re looking for a hands-on, strategic, creative storyteller with experience in healthcare technology to help drive adoption of the 1upHealth platform and products across both new and existing customers, in close collaboration with our GTM and Product teams. As Senior Manager, Product Marketing reporting to the VP of Marketing, you’ll be responsible for leading strategic initiatives across product positioning, competitive intelligence, sales enablement, product release marketing, customer communications, market insights, research, analyst relations, customer case studies, persona development, and content creation across the buyer journey.

You Will:

Messaging and Positioning

  • Develop and refine compelling, differentiated product messaging and positioning
  • Collaborate cross-functionally to ensure consistent messaging across all channels.

Content Creation + Execution Across Buyer Journey

  • Create and curate engaging content for various stages of the buyer journey including blogs, eBooks, white papers, videos
  • Work with marketing team to execute targeted campaign strategies

Competitive Intelligence

  • Conduct in-depth market analysis and competitor research to inform strategic positioning and competitive battlecards
  • Provide insights on market trends, competitor strengths, and weaknesses.

Sales Enablement

  • Work closely with the product & sales team to develop impactful sales collateral & tools.
  • Provide training & support to ensure teams are well-equipped to communicate product value.

Product Release Marketing

  • Lead the go-to-market strategy for new product releases, collaborating with product management and other stakeholders.
  • Develop and execute comprehensive marketing plans to drive successful product launches.

Customer Communications

  • Develop customer communication strategies that enhance customer satisfaction and engagement.
  • Gather customer feedback to refine messaging and address customer needs effectively.

Market Insights, Analyst, Research

  • Conduct market research to identify opportunities, threats, and key market trends.
  • Translate research findings into actionable insights for product and marketing strategies.
  • Support Analyst relations programs to inform product positioning and enhance market credibility

Customer Case Studies

  • Collaborate with the customer success and account management teams to develop impactful case studies showcasing successful implementations and positive outcomes.
  • Use case studies to highlight the real-world value of our products to potential customers.

Win-Loss Analysis

  • Conduct thorough analysis of won and lost deals to identify patterns and insights.
  • Translate win-loss analysis into actionable strategies for product and sales improvements.

Persona Development

  • Define and develop buyer personas to guide marketing strategies and communication efforts.
  • Tailor messaging and content to resonate with different buyer personas throughout the customer journey.

You Have:

  • Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
  • Proven experience in product marketing within the health tech or related industry.
  • Strong understanding of healthcare trends, regulations, and customer needs.
  • Excellent communication and interpersonal skills.
  • Demonstrated success in developing and executing go-to-market strategies.
  • Experience in managing product releases and collaborating with cross-functional teams.
  • Strong written and vertical communication skills
  • Analytical mindset with the ability to interpret data, market trends, analyst reports, customer case studies, persona development, and content creation across the buyer journey.

Security Alert:
1upHealth only uses email domains of First Name. Last Name@1up.health or no-reply@1up.health to communicate with prospects. You will never receive an email from a third-party email service such as gmail. I’m addition, we will never ask a candidate for employment to share personal information (such as banking information, social security numbers, passport, etc), purchase their own equipment, or pay to apply to an open position.

About 1upHealth
At 1upHealth, our mission is to unlock health data and improve industry outcomes. As leaders in FHIR® interoperability, our platform makes it easier for partners to access, integrate, aggregate, and share data across a variety of systems. 1upHealth is building a data ecosystem to promote the digital transformation of the industry and encourage insight-driven healthcare.
We are proud to announce that we have been named 2022 Best Places to Work in the Small Company and Best Paying Company categories by Built In Boston.
100% Paid BCBS Medical and Dental Insurance for Employees
Vision Insurance
Unlimited PTO
Home Office Stipend
Commuter Stipend
Wellness Reimbursement
Parental Leave (16 weeks for birthing parents, 6 weeks for non-birthing parents)
Company Meetings with Free Lunch